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This site has the following in the web page, "Praveen g nair wildlife photography and environmental conservation." We noticed that the web page also stated " Praveen G Nair is a wildlife photographer, trekker, naturalist and entrepreneur specializing in wildlife photography and environmental conservation in India." It also stated " He Associate with many of the leading environmental NGOs, Magazines and television channels more. Make your home and office beautiful with Nature photos. Photos are printed beautifully on canvas and metal plates and delivered to your Destination." The header had Indian wildlife photographer as the highest ranking keyword. It was followed by praveen g nair, Indian, and most wildlife photographer which isn't as ranked as highly as Indian wildlife photographer. The next words the site uses is Best wildlife photographer. butterfly photographer was also included and might not be understood by search engines.